Saudi National Bank, through its AlAhli brand, is the largest bank in Saudi Arabia. Over the course of our relationship, Brand B produced four distinct campaigns — each targeting a different product, each demanding its own visual language.
New Look & Feel
A brand refresh at the scale of NCB AlAhli is not just a design exercise. It is a public statement. The brief required a film that could carry the weight of a repositioning without overexplaining it.
We built the piece around kinetic typography and brand colour transitions, letting the visual system do the talking rather than a voiceover. The result worked as a social asset, a lobby installation, and a broadcast opener — the same film reading differently in each context.
Kafalh Program
The Kafalh guarantee program is a complex financial product. Our job was to strip it to its core — what is Kafalh, who does it help, how does it work — and visualise each step clearly.
We built purpose-made character animation for this brief. No stock assets. No generic metaphors. Characters designed specifically to match the AlAhli brand identity, in scenarios drawn from the real lives of the customers the program serves.
e Corp
Corporate product animation for NCB’s e Corp platform called for precision over style. We focused on UI motion — showing the product working rather than describing it. Clean, functional, and fast: 60 seconds that told the product story without wasting a frame.
AlAhli App
The AlAhli App launch needed reach across channels. We produced short-form motion assets built to stop thumbs on social, and a long-form explainer for platforms that reward watch time. Different durations, different environments, consistent brand.
Four briefs. Four different challenges. One consistent standard: everything we built for NCB AlAhli had to perform at the level Saudi Arabia’s largest financial institution demands.